The Impact of E-Commerce on Consumer Purchasing Patterns in Cabanatuan City, Nueva Ecija

Authors

  • Marietta J. Ablaza Professor, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Gladys Anne E. Caday MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Melvierose T. Cardona MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Michelle Jean A. Cucio MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Joana Christina P. Cunanan MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Mark Reggie S. Gomez MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Dewi Marie L. Lacambra MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Mitz Anne A. Galapon MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Eugene P. Gabatin MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines
  • Lone Marjan D. J. Garcia MBA Student, Graduate School, Nueva Ecija University of Science and Technology, Cabanatuan City, Nueva Ecija, Philippines

DOI:

https://doi.org/10.65138/ijramt.2025.v6i11.3164

Abstract

This paper presents the impact of e-commerce on consumer purchasing patterns in Cabanatuan city, Nueva Ecija.

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Published

30-11-2025

Issue

Vol. 6 No. 11 (2025)

Section

Articles

License

Copyright (c) 2025 Marietta J. Ablaza, Gladys Anne E. Caday, Melvierose T. Cardona, Michelle Jean A. Cucio, Jhoana Christina P. Cunanan, Mark Reggie S. Gomez, Dewi Marie L. Lacambra, Mitz Anne A. Galapon, Eugene P. Gabatin, Lone Marjan D. J. Garcia

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
M. J. Ablaza, “The Impact of E-Commerce on Consumer Purchasing Patterns in Cabanatuan City, Nueva Ecija”, IJRAMT, vol. 6, no. 11, pp. 78–101, Nov. 2025, doi: 10.65138/ijramt.2025.v6i11.3164.