C. A. Puspanathan and M. T. P. Yee, “The Impact of Advertising, Promotions and Public Relations on Consumer Buying Behaviour”, IJRAMT, vol. 3, no. 5, pp. 71–76, May 2022, Accessed: Nov. 21, 2024. [Online]. Available: https://journals.ijramt.com/index.php/ijramt/article/view/2053