A Study on Effectiveness of Celebrity Marketing on Boosting Customer Endearment in Kerala

Authors

  • Sruthi Sreenivasan Student, Thrissur India

Keywords:

Media advertising, celebrities, product image

Abstract

Celebrity marketing is a commonly used method to attract customers or consumers to the market. It is a tactic to foster consumer needs by channelizing their dedication and likeliness towards celebrities like film stars, sports players and all other well- known personalities. This study focuses on the effectiveness of such tactic to increase the customer preferences.

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Published

15-10-2021

Issue

Vol. 2 No. 10 (2021)

Section

Articles

License

Copyright (c) 2021 Sruthi Sreenivasan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
S. Sreenivasan, “A Study on Effectiveness of Celebrity Marketing on Boosting Customer Endearment in Kerala ”, IJRAMT, vol. 2, no. 10, pp. 54–55, Oct. 2021, Accessed: Dec. 21, 2024. [Online]. Available: https://journals.ijramt.com/index.php/ijramt/article/view/1410