A Study on Effectiveness of Celebrity Marketing on Boosting Customer Endearment in Kerala
Keywords:
Media advertising, celebrities, product imageAbstract
Celebrity marketing is a commonly used method to attract customers or consumers to the market. It is a tactic to foster consumer needs by channelizing their dedication and likeliness towards celebrities like film stars, sports players and all other well- known personalities. This study focuses on the effectiveness of such tactic to increase the customer preferences.
Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2021 Sruthi Sreenivasan
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.