A Study on Consumer Product Buying Behaviour during the Covid-19 Pandemic

Abstract

The field of consumer behaviour is huge and it basically deals with studying how the consumers behave towards the products and services they utilize that are available in the market. Many factors are influencing consumer behaviour especially in terms of purchasing and recent times such as the Covid-19 pandemic has shown us how drastically it can change consumers’ perception leading to the change in their buying habits. The purpose of this study is to find out how much influence the pandemic have made on the consumers living in Chitlapakkam, Chennai, India in their product purchasing practices with structured questionnaires and the findings from the survey result helps us to determine whether they will continue the same purchase practices when the pandemic gets over or not.