A Study on Customer Satisfaction towards Jio- Sim with Special Reference to Mandya City

Abstract

Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meets customer’s expectation. It is a measurement that determines how happy customers are with a company's products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company to determine how to improve or changes can be taken towards its products and services. Reliance JIO Limited (RJL) a subsidiary of Reliance Industry Limited (RIL) is India's largest private sector company, which is the most first telecom operator to hold pan India unified license. The company provides all communications services except global mobile personal communication by satellite serviced. The objective of this study is to know customer's satisfaction level of reliance Jio Sim service in Mandya city. For this purpose convenient sampling technique has been used and the sample size is 120. In order to analyze the objectives of the study, several statistical methods and tests namely percentage analysis, chi square analysis, point analysis and rank method were used. The study found that respondents are satisfied with the services of JIO-SIM. The study concluded that the reliance jio limited must improve their network speed in Mandya city to reach maximum customers.