Impact of Online Shopping and E-Commerce Business on Online Consumer Behavior with Reference to Pune Market, India

Abstract

Usually the trend of Electronic Commerce business has been increased rapidly in the recent times with the humongous development of internet and at the same time due to the easy accessibility of internet usage in different marketplaces in the world. Extremely easy access to the internet has also driven consumers from different parts of the world from different age group as well to shop online without any hassle so far. By integrating electronic marketing and internet communication different companies from different industries are getting involved in various coordination of marketing activities such as new product development, market research, consumer behavior analysis, consumer choice criteria, promotional activities, different post purchase behavior, analyzing customer feedback and so on. Online shopping is basically used as a medium for communication and by using Electronic Commerce organizations are trying to improve its overall delivery value quality of the product and also delivering customers various benefits to have better satisfaction towards organizations product and service. Due to all these varied factors it can be said that online shopping is more convenient and it is gaining popularity day by day with reference to different industries as well. While we are here explaining various benefits of online shopping we must also understand the  different adverse impact of online shopping as well like lack of privacy, credit card fraud, non-delivery risk, compromised quality of goods and services etc. Different organizations with the help of concerned authorities are trying their level best to minimize the risk factors involved in e-commerce platforms. On the other hand we should not deny the fact that electronic industry has been grown quite rapidly for various advantages related to easy buying procedures by using internet, low price and limited search cost than other types of shopping. Through online platform it is observed that consumers can buy any product or service quite faster than the conventional method and in quick time they have access to more alternatives and they can order their preferred brands of different products with comparatively  lower price. Therefore smart marketers have thoroughly analyzed the consumer attitude and their involvement towards online shopping and due to that they are involved in analyzing their overall demographics in different contexts.