Viewership Trends of Netflix among Youth (Study Based on Jalandhar)

Abstract

“Think of Internet on the TV like the Web browser. The amount of time you spend on the PC in the browser is just going to grow continuously”–Reed Hasting, Co-founder and CEO of Netflix. According to Wallenstein, about 10% of viewers made it through the entire season within 24 hours when Netflix released the entire season of Arrested Development in the summer of 2013. But his was not for first time, the premieres of House of Cards and Orange Is the New Black on Netflix in 2013 drew large numbers of Netflix subscribers who chowed down on a whole season of content in a matter of days. The three shows may belong to different genres-one is a sitcom, the other two are melodramas aimed adults-but all of them shares enormous popularity with the millennial generation, which is Netflix's largest subscriber base. Researcher has focused this study on the viewership trends of Netflix among youth and tried to study the growth pattern of the Netflix among Indian youth and their content choice after the introduction of Netflix originals and Indian content with the    regional language.  Researcher also tried to find the initial reasons for adoption of Netflix by Indian youth and whether these online streaming media has become an alternative to traditional TV Cable and Cinema.