Coupon Based Promotional Activities in Garment Retail Shop

Abstract

Coupons are an income merchandising device often utilized by marketers. The coupons are very critical in encouraging the customers to shop for the product and consequently assist the organizations to boom the income. Coupons now are taken into consideration as a part of current developments of important companies to sell their income. The increase withinside the Indian economic system has fostered the retail enterprise withinside the use and the alternative elements like- younger purchasers’ segment, growing disposable income, brand awareness, play a critical position in corporatizing the retail industry. In order to draw greater purchasers, shops observe special promotional equipment and make the consumer recognize approximately the idea of “satisfactory purchase”. Promotional equipment consists of fee discount, coupons, purchase one gets one etc. and every of that equipment has a special stage of recognition and effectiveness. The objective of this paper is to investigate which kind of coupon code is rapid transferring amongst customer. The research aims to study on coupon code based promotional activities in garment retail shops in Trichy.