Impact of COVID-19 on Consumer Behaviour in Regards to FMCG

Authors

  • Srirang Iyengar Department of MBA, Cardiff Metropolitan University Program, Universal Business School, Mumbai, India
  • Danish Biba Department of MBA, Cardiff Metropolitan University Program, Universal Business School, Mumbai, India
  • Sasha Aher Department of MBA, Cardiff Metropolitan University Program, Universal Business School, Mumbai, India

Keywords:

Consumer behaviour, COVID-19, FMCG

Abstract

The pandemic, COVID-19 has resulted in a massive change in the operations of the FMCG industry in India and the way it has been functioning over the years has also changed. this research paper shows how relevant this statement is and how secondary and primary research has proven it right or wrong. By the use of primary research there is answers from a ground level and with edition of secondary research there it's a backing to the findings of the primary research.

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Published

25-05-2022

Issue

Vol. 3 No. 5 (2022)

Section

Articles

License

Copyright (c) 2022 Srirang Iyengar, Danish Biba, Sasha Aher

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
S. Iyengar, D. Biba, and S. Aher, “Impact of COVID-19 on Consumer Behaviour in Regards to FMCG”, IJRAMT, vol. 3, no. 5, pp. 131–135, May 2022, Accessed: Sep. 08, 2024. [Online]. Available: https://journals.ijramt.com/index.php/ijramt/article/view/2082