A Brief Overview of Digital Marketing

Abstract

Smart phones after computers have brought the whole world at fingertips. In the current scenario all the work can be done by an individual just by clicking a button on his digital system. The advent of digital marketing has completely altered the human behavior. Digital marketing has brought the whole world closer. It has given opportunities to small seller which was almost impossible in the traditional market. This paper presents the general overview of Digital Marketing with its history. Later advantages and disadvantages of digital marketing have been discussed. The paper also presents the elements of digital marketing. The paper ends with a case study of the Amazon on digital platform.