Prospect for Establishing Tourism Based Design Concept with Nature - Culture Approach on Musi River Front (Case Study: Chao Phraya and Xitang River Front)

Abstract

The uniqueness of Palembang city lies in the presence of Musi River which is centered on the city's core that divides and makes two parts of urban area, namely ulu and ilir. The people of Palembang have a strong relationship with Musi River due to the axis of life from social, economic factors to the center of government which is located on the Musi Riverfront that gives views or perceptions to people from outside who anchored to the city and gave it the nickname "Venice of The East”. However, the existing utilization of the Musi Riverfront area is still not optimal because it is still facing social, environmental and regulatory problems. Therefore, a study was conducted on the prospect of a tourism-based design concept with a nature-culture approach using Hamid Shirvani theory to produce an ideal concept in developing the existing Musi Riverfront that could synergizing between culture, nature and regulation. Regional planning for the Musi River riverfront area is carried out based on tourism which is the driving force to revives the area and collaborated with the Nature-Culture approach which restores the ecology of the riverfront area while elevating the identity and local culture of Palembang as a river city.