Digital Finance Journeys from Awareness to Satisfaction of Digital Financial Services Among Omani’s Households

Abstract

Digital financial services have been highlighted to be an important feature to develop Digital finance. This research study presents the awareness, preferences, and satisfaction with digital financial services among Omani householders. Digital finance services are considered a crucial development since it is the digital revolution era. The main objective of this research is to study the relationship between the awareness of digital financial services among Omani household users and their satisfaction with the services, to assess the awareness of digital financial services, to investigate the impact of awareness on their preferences for digital financial services, and to assess the satisfaction of the users of digital financial services. A quantitative approach is followed, the scope of the study is the Omani households in the Sultanate of Oman. A systematic sampling design is followed. This research will take a sample size of 250-300 Omani households. The correlation analysis is used to determine the relationship between variables, and it shows whether there is a cause-and-effect relationship among the variable or not. However, it found that the awareness and knowledge of digital financial services are the main variables that affect the preferences and satisfaction of the users. Therefore, it is proved that there is a significant and positive relationship between the variables.