“Menswear, The Underdog”: Meta-Analysis of its Counter Culture Influences in the Late 60s and 70s, its Contribution to the Growth of New Trends

Abstract

Menswear has always been an integral part of the fashion business but even so, less impetus is put on the study of menswear and its influences and growth over the ages compared to women at large. The present paper studies the importance that menswear has had through significant revolutions in fashion history and how it contributes to the cause of women’s wear and acted as a positive inspiration at different periods. Further, it studies the counterculture influences that menswear has had and how it shaped and brought in important styles. An attempt has been made to arrange the fragmented information available on counter-culture influences on menswear. In addition, the paper leaves scope for further, discussions and discourse on the subject. The paper draws on a range of secondary literature for data collection.