Revolutionizing Business Strategies: Exploring the Dynamic Landscape of Mobile Marketing

Authors

  • R. Radhamani Assistant Professor, Department of BBA BPM, PSGR Krishnammal College for Women, Coimbatore, India

Abstract

The paper begins by elucidating the fundamental principles of mobile marketing, encompassing various channels such as mobile apps, SMS, social media, and location-based services. It explores the intricate interplay between mobile devices and consumer behavior, shedding light on the unique opportunities and challenges that marketers encounter in this dynamic landscape.

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Published

04-09-2024

Issue

Section

Articles

How to Cite

[1]
R. Radhamani, “Revolutionizing Business Strategies: Exploring the Dynamic Landscape of Mobile Marketing”, IJRAMT, vol. 5, no. 9, pp. 11–13, Sep. 2024, Accessed: Dec. 09, 2024. [Online]. Available: https://journals.ijramt.com/index.php/ijramt/article/view/2983