Voting Behavior in India Pre & Post 2014

Abstract

The main aim of this article is to critically examines the transformative shifts in the electoral landscape of India before and after the pivotal 2014 general elections. Delving into traditional affiliations, economic considerations, media influence, and the emergence of new political narratives. The section provides a nuanced analysis of how these factors have shaped voter choices, focusing on the impact of charismatic leadership, anti-incumbency trends, and technological advancements. It aims to unravel the complexities of India's evolving political dynamics and their implications for the future of democracy in the country. From the rise of personality politics to the growing impact of social media and economic policy decisions, each facet contributes to the intricate mosaic of India's democratic process. As we navigate through the labyrinth of pre and post-2014 voting dynamics. The chapter aims to provide a comprehensive understanding of how the electorate's mindset has evolved, influencing the very essence of India's democratic tapestry.