Traditional Marketing Versus Digital Marketing: A Comparative Study

Abstract

Marketing plays a key role in the success of every business, companies, organization, and institutions globally. Marketing is a not a novel concept, but an age-old concept to create awareness among the customers or target audience.  Traditional marketing methods were popular until the invention of internet. Once the internet took charge of the world, digital marketing methods became popular as majority of the population got access to the internet.  Hence, research is conducted to understand the benefits of both marketing techniques and how these techniques can be used efficiently in the current business scenarios. The project explains the pros and cons of both marketing techniques and how to come up with an effective marketing strategy.