An Epochal in the Making. What is in Store for the Fashion Industry – A Fiasco or Success?

Abstract

Two years have passed since the world saw a major upheaval in its daily life and activities, all due to a life-threatening diligently mutant virus named COVID-19. Cut to two years later world still stands in front of yet another global crisis that has the power to change the psychological mindsets of humans to a great extent- The Ukraine- Russia War. A war with the potential of being the biggest threat to global peace after WW2 seems to have just gotten in its fourth week, with none of its state objectives reached. How long will the catastrophe last? - a question no one knows the answer to yet. The longer this conflict resides, the more it will impact world economies in terms of inflation and price increase or/and consumer mentality, and thus, on its people. Global prices, trade market, overseas business and Consumer mindsets and habits will be subject to unprecedented changes. Like the lined-up pieces of Dominos that tumble on the slightest aggression, similarly different sectors of the countries, even remotely involved in this War, will have an effect. As this chain reaction continues, not even the fashion world will remain unstirred.