Social Media and Political Advertising

Abstract

The term political advertising refers to advertisements that are aimed at motivating voters when voting at referendums or elections, or where it is publicized with the intention of campaigning for a state political party, politician, its member, or political campaign individual as well as their objectives, ideas, or program. There can be the use of any advertising displays, billboards, newspaper ads, signs, brochures, pamphlets, articles, circular, tabloids, letters, flyers, radio or television presentations, an internet website, bumper stickers, or other means of mass communication, used for the intention of appealing, indirectly or directly, for financial support or votes or other support in any election campaign. In this modern age, social media has become an increasingly important tool for motivating and influencing people, especially the younger generation. The paper discusses about the use of social media such as Instagram, Twitter, Facebook, and YouTube, by political parties or their candidates or one in support of either of them, for votes, spreading their ideas and objectives, increasing popularity, criticizing others, or financial support.